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Articles |
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• "Case Study on International Licensing and Partnering," by Allen Furst. Establishing Solid State Technology in Taiwan; American Business Media <PDF download> • The International Publishing Toolkit, by Mark J. Miller. For publishers considering overseas expansion; Folio:magazine <go> • "Magazine Licensing Red Hot in China," by James Borton. Media deals introduce more international magazine titles to China; Asia Times <go> • “Licensing Revenue Won’t Just Come to You,” • "Guest Column: Peking Won't Play Like Peoria," by Allen Furst. Ideas for adapting advertising to the Chinese market <go> |
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