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"International Licensing White Paper," by Allen Furst. Guidelines for publishers seeking to extend their brands globally; American Business Media  <PDF download>

"Case Study on International Licensing and Partnering," by Allen Furst. Establishing Solid State Technology in Taiwan; American Business Media  <PDF download>

The International Publishing Toolkit, by Mark J. Miller. For publishers considering overseas expansion; Folio:magazine  <go>

"Magazine Licensing Red Hot in China," by James Borton. Media deals introduce more international magazine titles to China; Asia Times  <go>

“Licensing Revenue Won’t Just Come to You,” by Allen Furst. How to build a successful strategy for global media licensing, Folio:magazine  <go>

"Guest Column: Peking Won't Play Like Peoria," by Allen Furst. Ideas for adapting advertising to the Chinese market  <go>